Frequently Asked Questions
You have questions – here are the answers!
General Information
1. What is WCFW?
WCFW (105.7 FM) is a radio station serving the Chippewa Valley area in Wisconsin, including Eau Claire and Chippewa Falls. It broadcasts an adult hits format featuring music from the 80s, 90s, and more, positioning itself as “The Valley’s Fun Music.” “105-7 CFW” and “80s, 90s, and More – 105-7 C-F-W!”
2. Where is WCFW located?
WCFW broadcasts from its studio and business offices at 220 1/2 N Bridge St, Chippewa Falls, WI 54729. The station is licensed to Chippewa Falls but serves the entire Eau Claire area.
3. When did WCFW first start broadcasting?
WCFW first signed on the air in 1968, making it a heritage radio station with over 50 years of service to the Chippewa Valley community.
4. Who owns WCFW?
WCFW is currently owned by Civic Media, Inc., which acquired the station in June 2023. Civic Media operates 32 radio stations across Wisconsin , Michigan and Minnesota.
5. What happened to the previous owners?
The station was owned by Roland and Pat Bushland for 54 years, from 1968 until 2022. The Bushlands sold the station to Magnum Media in October 2022, which then sold it to Civic Media in June 2023.
Programming & Music
6. What type of music does WCFW play?
WCFW plays an adult hits/variety hits format, featuring popular songs from the 1980s, 1990s, 2000’s and today. The station brands itself as “105-7 C-F-W” -or- “80s…90s…and More…105-7 C-F-W!”7. Who are the on-air hosts at WCFW?
7. Who are the DJ’s?
The station features several hosts including Mike McKay (mornings), Laura McKenna (midday), Aaron Carreno (midday), and Jay Roberts (Afternoons). Evenings feature Tony Lorino with his nationally syndicated show “Throwback Nation Radio.” Weekend programming features Curt Vollman and the nationally syndicated show “Throwback 2K”
8. What is “Mornings with Mike McKay”?
“Mornings with Mike McKay” is WCFW’s morning show hosted by Mike McKay, who has over 28 years of experience in the Chippewa Valley. The show features music, local news, and community information.
9. Does WCFW broadcast any syndicated programs?
Yes, we broadcast “Throwback Nation Radio” with Wisconsin native Tony Lorino in the evening hours. This is a nationally syndicated show. It also features the nationally syndicated show “Throwback 2K” airing Sunday afternoons from 2p-7p
10. Does WCFW still play polka music?
While WCFW was historically known for playing polka music (which local farmers claimed helped relax milking cows), the current format focuses on adult hits from the 80s, 90s, and today. Polka programming was part of the station’s earlier era.
Technical Information
11. What frequency is WCFW on?
We broadcast on 105.7 FM. The station moved from 105.5 to 105.7 MHz in 1997 as part of an upgrade to 25,000 watts.
12. What is WCFW’s broadcast power?
WCFW broadcasts at 25,000 watts and has been upgraded with a new HD digital transmitter. It sounds great!
13. Is there a translator station for WCFW?
Originally W256AE on 99.1 FM serving Chippewa Falls since 1995, it was relicensed to move to Eau Claire on 93.5 MHz as W228EP in February 2023. That is a news/talk station nicknamed “95.3 The Tap.”
14. Does WCFW broadcast in HD?
Yes, WCFW is equipped with an HD digital transmitter and is the only HD radio station in the Chippewa Valley!
Listening Options
15. How can I listen to WCFW?
You can listen to WCFW in several ways: tune to 105.7 FM on your radio, stream online at wcfw.fm, use the Civic Media mobile app (available in the App Store or Google Play Store), or use voice commands like “Play W-C-F-W” on smart speakers.
16. Is there a mobile app for WCFW?
Yes, you can download the Civic Media app from the App Store or Google Play Store to listen to WCFW on your mobile device.
17. Can I listen to WCFW online?
Yes, you can listen live by clicking the play button on the bottom of this page.
Contact Information
18. How can I contact WCFW?
You can reach WCFW through multiple channels:
- Studio (text or call): (715) 723-2257
- Office: (608) 819-8255
- Sales: (262) 634-3311
- Email: [email protected]
19. How do I advertise on WCFW?
For advertising inquiries, you can contact the sales department at (262) 634-3311 or reach out via email to [email protected].
20. Does WCFW have social media?
Yep! Find and follow us on Facebook,
News & Community
21. Does WCFW broadcast local news?
Yes, we are music, news, and community station. We provide local news coverage for the Chippewa Valley.
22. Does WCFW cover local sports?
WCFW does not cover local sports, but our HD-2 signal does and can be found at 93.5 FM, The Tap!
