Time To Wake-Up!


March 27, 2026 9:06 AM CT
By: Jay Roberts
Supported by
This winter in Wisconsin felt like it just wouldn’t let go. Every time it seemed like we might be turning a corner, another cold snap or dusting of snow showed up. It seemed to drag on longer than usual, and I’ll admit—there were a few points where I started to wonder if spring was ever actually going to arrive. The gray skies, the salt-covered roads, the endless layers… it all starts to wear on you after a while.
But now, finally, it feels like we’ve made it. Even though we’ve still had a few chilly days here and there, the sun is sticking around longer, some blades of green grass are popping up, and you can just tell the seasons are changing. I’ve been holding off, waiting until I was sure the salt was washed away and the roads were safe, but I think we’re finally there. Which means one thing—it’s about time to pull the Corvette out of storage. I call it my midlife crisis on wheels. It’s my baby.
There’s just nothing quite like that first drive after a long winter. Sliding into the driver’s seat, hearing it come to life, and easing out onto the open road—it’s hard to put into words, but it feels like freedom. After being cooped up for months, it’s like hitting reset. This year, I’m especially looking forward to making the most of it—hitting up some car shows, taking a few long drives with no real destination, and just enjoying every mile.
Share a picture of your summer toy with me! Send me an e-mail: [email protected]
More Articles By Jay Roberts

04.13.26
Severe Weather Awareness Week
How fitting that we find ourselves dealing with a severe weather threat on the first day of Severe Weather Awareness Week. Severe Weather Awareness Week in Wisconsin: Are You Ready? Spring in the Midwest brings warmer temperatures, longer days—and the return of severe weather. This week, April 13–17, is Severe Weather Awareness Week in Wisconsin, a […]
Read More >

04.06.26
New Vehicle Buyback
There’s something special about buying a brand new vehicle. The smell, the flawless paint, the feeling that for once, you’re starting fresh with something that should just work. That’s exactly where we were not long ago when my wife drove home in her brand new 2026 SUV. For about two weeks, everything was perfect. Then reality hit. […]
Read More >

03.18.26
New Parental Fear Unlocked
As parents, we want what is best for our kids. We want to protect them from all harm. But we also don’t want to shelter them from wonderful life experiences. My wife and I pretty much allowed our kids to do mostly what they want, as long as they weren’t getting into trouble and as […]
Read More >

02.23.26
Those Post-Olympic Blues Are Real
The last two weeks were so incredible. I had the pleasure of covering the games with twice-daily Olympic updates on our Civic Media radio stations. For most of us, the two weeks of the games are like a vacation. A break from the same-old routine, a break from our typical television viewing habits, and most […]
Read More >




