Is This Shrinkflation!?


May 4, 2026 9:33 PM CT
By: Jay Roberts
Supported by
Everything’s expensive these days. Prices seem to be constantly rising on almost everything we buy, including groceries. For those items that don’t increase in price, they often decrease in size. This has been (jokingly) referred to as “shrinkflation.” Well, I can attest it’s no joke. Shrinkflation is alive and well!
I ordered groceries for delivery the other day. Planning to make a family meal, I ordered 3 zucchini. I assumed the zucchini would be of at least average size. Sometimes they’re massive. But the last couple of times I bought them, they were on the smaller side of average. Nothing could’ve prepared me for what I received in my order………
These little finger-sized zucchini must’ve been stolen from a dollhouse farmer’s market. If I slice one in half, I’d have two zucchini fries. I feel like cutting them would be immoral. Something so small and cute should not be eaten….they should be set-free after apologizing to them. Return them to their mom so they can grow up and lead productive lives.
Is this the best example of “Shrinkflation?” No, not by a long shot. In fact, I’m sure these aren’t priced each, but rather sold by the pound. These three little future zucchini probably barely cost me a dollar. That’s probably money well spent for a laugh. But at the end of the day, I still wanted to make zucchini as part of our supper. Oh well.
More Articles By Jay Roberts

05.20.26
What Are You Binge-Watching?
There’s something comforting about finding a few shows that become part of your nightly routine, and lately my wife and I have fully embraced streaming mode. Between dramatic small-town storylines, jaw-dropping reality TV moments, and some truly unforgettable yacht crew meltdowns, our watchlist has become pretty stacked. We just finished the latest season of the […]
Read More >

04.29.26
Is Saving Money TRULY Saving Money?
Is getting a deal on something the same as actually saving money? Some people believe it is. Don’t get me wrong, getting a deal on something and keeping a little extra money in your pocket is great! But will you ever truly realize that savings? Let me explain. I have this philosophy that I guess […]
Read More >

04.13.26
Severe Weather Awareness Week
How fitting that we find ourselves dealing with a severe weather threat on the first day of Severe Weather Awareness Week. Severe Weather Awareness Week in Wisconsin: Are You Ready? Spring in the Midwest brings warmer temperatures, longer days—and the return of severe weather. This week, April 13–17, is Severe Weather Awareness Week in Wisconsin, a […]
Read More >

04.06.26
New Vehicle Buyback
There’s something special about buying a brand new vehicle. The smell, the flawless paint, the feeling that for once, you’re starting fresh with something that should just work. That’s exactly where we were not long ago when my wife drove home in her brand new 2026 SUV. For about two weeks, everything was perfect. Then reality hit. […]
Read More >




