Severe Weather Awareness Week


April 13, 2026 6:08 PM CT
By: Jay Roberts
Supported by
How fitting that we find ourselves dealing with a severe weather threat on the first day of Severe Weather Awareness Week.
Severe Weather Awareness Week in Wisconsin: Are You Ready?
Spring in the Midwest brings warmer temperatures, longer days—and the return of severe weather. This week, April 13–17, is Severe Weather Awareness Week in Wisconsin, a statewide effort led by emergency management officials and the National Weather Service to help residents prepare for storms before they strike.
From thunderstorms and hail to tornadoes and flooding, Wisconsin sees a wide range of severe weather each year. In fact, the state averages around two dozen tornadoes annually, with peak activity in the late spring and summer months. That’s why this week is a perfect reminder to take preparedness seriously.
Why Severe Weather Awareness Week Matters
Severe weather can develop quickly, often with little warning. Awareness Week encourages families, schools, and businesses to review their safety plans and practice what to do in an emergency.
Each day of the week focuses on a different hazard:
- Monday: Alerts and warnings
- Tuesday: Severe storms, lightning, and hail
- Wednesday: Flooding
- Thursday: Tornadoes (with statewide drills)
- Friday: Extreme heat
It’s not just about information—it’s about action.
Tips for Staying Safe During Severe Weather
Being prepared can make all the difference when severe weather hits. Here are some practical tips to keep you and your family safe:
1. Have a Plan—and Practice It
Know where you’ll go in different situations. For tornadoes, the safest place is typically a basement or an interior room on the lowest level, away from windows.
2. Know Your Safe Shelter Locations
Make sure everyone in your household knows where to go at home, work, and school. If you live in a mobile home, identify a nearby sturdy building ahead of time.
3. Get Alerts in Multiple Ways
Don’t rely on just one method. Use a combination of:
- Smartphone alerts
- NOAA weather radio
- Local TV or radio
- Outdoor warning sirens (remember—these are meant for outdoors)
4. Build an Emergency Kit
Your kit should include:
- Water and non-perishable food (several days’ worth)
- Flashlights and extra batteries
- First aid supplies
- Battery-powered radio
5. Stay Weather-Aware
Check forecasts daily, especially when storms are possible. Conditions can change quickly, so staying informed is key.
6. Charge Devices Ahead of Storms
Keep your phone fully charged and consider having a backup battery pack in case of power outages.
Take Advantage of Tornado Drills
One of the highlights of the week is the statewide tornado drill, typically held on Thursday. It’s a great opportunity to practice your plan and make sure everyone knows what to do when seconds count.
Severe Weather Awareness Week isn’t just another item on the calendar—it’s a chance to protect your home, your family, and your community. Taking a little time now to prepare can make a huge difference when severe weather hits.
Because here in the Midwest, it’s not a matter of if severe weather will come—it’s when. And being ready could save lives!
More Articles By Jay Roberts

04.06.26
New Vehicle Buyback
There’s something special about buying a brand new vehicle. The smell, the flawless paint, the feeling that for once, you’re starting fresh with something that should just work. That’s exactly where we were not long ago when my wife drove home in her brand new 2026 SUV. For about two weeks, everything was perfect. Then reality hit. […]
Read More >

03.27.26
Time To Wake-Up!
This winter in Wisconsin felt like it just wouldn’t let go. Every time it seemed like we might be turning a corner, another cold snap or dusting of snow showed up. It seemed to drag on longer than usual, and I’ll admit—there were a few points where I started to wonder if spring was ever […]
Read More >

03.18.26
New Parental Fear Unlocked
As parents, we want what is best for our kids. We want to protect them from all harm. But we also don’t want to shelter them from wonderful life experiences. My wife and I pretty much allowed our kids to do mostly what they want, as long as they weren’t getting into trouble and as […]
Read More >

02.23.26
Those Post-Olympic Blues Are Real
The last two weeks were so incredible. I had the pleasure of covering the games with twice-daily Olympic updates on our Civic Media radio stations. For most of us, the two weeks of the games are like a vacation. A break from the same-old routine, a break from our typical television viewing habits, and most […]
Read More >




