New Vehicle Buyback


April 6, 2026 9:33 AM CT
By: Jay Roberts
Supported by
There’s something special about buying a brand new vehicle. The smell, the flawless paint, the feeling that for once, you’re starting fresh with something that should just work. That’s exactly where we were not long ago when my wife drove home in her brand new 2026 SUV.
For about two weeks, everything was perfect.
Then reality hit.
At around 1,000 miles—barely broken in—the check engine light came on. At first, we told ourselves it was probably something minor. A loose sensor, maybe a fluke. After all, this was a brand new vehicle. Things like this aren’t supposed to happen anymore… right?
But it didn’t stop there.
What started as a single warning light turned into a string of issues. More lights. More warnings. A single trip to the dealership. And with each passing week, the frustration grew. It’s been 6 weeks, and we still don’t have the vehicle. There’s something uniquely disappointing about buying a brand new vehicle, dropping it off just weeks later, and not seeing it again.
You don’t expect to be dealing with repairs when you’re still learning the infotainment system.
You don’t expect uncertainty when you just made a major purchase.
And you definitely don’t expect to start questioning whether the vehicle is reliable at all.
At a certain point, it stops being about fixing a problem and starts being about trust. When that trust is gone, it’s hard to get it back—no matter what gets repaired or replaced.
That’s where we are now.
We’ve started the manufacturer buyback process.
If you’ve never gone through it, it’s a strange place to be. On one hand, you feel justified—like, yes, this isn’t right, and it should be made right. On the other hand, you’re stuck waiting. Waiting for decisions, waiting for responses, waiting to find out what happens next.
There’s no clear timeline. No guarantees. Just a lot of “we’ll let you know.”
And in the meantime, life goes on. You still need a vehicle. You still have places to be. But there’s this lingering question hanging over everything: What’s going to happen?
It’s frustrating in a way that’s hard to fully explain unless you’ve been through it. Because it’s not just about the inconvenience—it’s about the expectation that something new should be dependable, and the disappointment when it’s not.
So now I’m curious…
Have any of you gone through a manufacturer buyback on a brand new vehicle? What was the process like for you? How long did it take? Did it end the way you hoped it would?
Right now, we’re in that waiting phase, hoping for a fair resolution and honestly just ready to move on from the whole experience.
Because at the end of the day, buying a new vehicle shouldn’t feel like this.
More Articles By Jay Roberts

05.20.26
What Are You Binge-Watching?
There’s something comforting about finding a few shows that become part of your nightly routine, and lately my wife and I have fully embraced streaming mode. Between dramatic small-town storylines, jaw-dropping reality TV moments, and some truly unforgettable yacht crew meltdowns, our watchlist has become pretty stacked. We just finished the latest season of the […]
Read More >

05.04.26
Is This Shrinkflation!?
Everything’s expensive these days. Prices seem to be constantly rising on almost everything we buy, including groceries. For those items that don’t increase in price, they often decrease in size. This has been (jokingly) referred to as “shrinkflation.” Well, I can attest it’s no joke. Shrinkflation is alive and well! I ordered groceries for delivery […]
Read More >

04.29.26
Is Saving Money TRULY Saving Money?
Is getting a deal on something the same as actually saving money? Some people believe it is. Don’t get me wrong, getting a deal on something and keeping a little extra money in your pocket is great! But will you ever truly realize that savings? Let me explain. I have this philosophy that I guess […]
Read More >

04.13.26
Severe Weather Awareness Week
How fitting that we find ourselves dealing with a severe weather threat on the first day of Severe Weather Awareness Week. Severe Weather Awareness Week in Wisconsin: Are You Ready? Spring in the Midwest brings warmer temperatures, longer days—and the return of severe weather. This week, April 13–17, is Severe Weather Awareness Week in Wisconsin, a […]
Read More >




