Another Price Increase!?

I think it is safe to say that no one in history has ever been excited about a service rate increase. Well, other than maybe the service provider that’s going to be bringing in more money. We all know that the cost of goods and services have gone up. Way up. But how many of these price increases (that are almost always certainly passed along to the consumer) are actually warranted? And why is it that the consumer is always the one left paying more, versus the service provider making a little bit less, but perhaps having more subscribers?

You can probably tell where this is coming from. Like everyone else that pays for a YouTube TV subscription, I received the message this morning about another rate increase. YouTube TV is increasing the cost of their monthly service to $82.99 per month, plus taxes and fees. Just last year, they increased their rate up to $72.99 per month. That price increase equated to about five dollars per month, which apparently most customers were able to absorb as they stated it didn’t affect their bottom-line. But for some reason, for me, this new $10 per month increase really hits below the belt. I was reluctant to pay $72.99 per month for this service that I don’t use every day. Now they tell me it’s going to cost me $10 more. At some point, something has got to give. I know that nobody is holding my feet to the fire and forcing me to keep my subscription, but I really enjoy it. I feel like this rate increase is really going to drive a lot of people away. Is it possible that the rate increase is going to make up for the number of people that are going to cancel their subscriptions? Possibly. But one thing is for sure, nobody is going to switch from any other streaming service to YouTube TV because they raised their rates. It’s getting to the point where the streaming service option is no longer cheaper than cable TV. The reason so many people cut the cord was because of rising costs of cable.

This is a first world problem, I know. But I’m frustrated. I feel like they are ruining a good thing for so many people. So, I guess I’m on the hunt for a new TV service.